Audience Insight 2016

Communicating to the masses


Whether you're a Bank, Property/Real Estate Agent or Insurance provider, communication will always be the key when targeting potential customers, who may be interested in what you have to offer. As more and more people adapt to innovative means of sourcing information, opportunities arise in the form digital publications that can reach and deliver the message in more informative and compelling ways than standard advertising or marketing campaigns.

How readers discover digital publications


The chart below provides an insight into how readers discover digital publications in 2015.

Types of publications they read


The below charts highlights the type of publications users tend to read in digital formats and the numbers of publications consumed in 2014.

Where they shop for publications


The chart below shows where content consumers purchased their publications from in 2013 to 2014.

Outlets they brought digital publications from


The chart below shows the leading retailers where content consumers prefer and to purchase their books from as of 2015.

How they read their digital publications


The cart below shows the leading app/device manufactures that content consumers prefer to read their purchased publications on as of 2015